الأسرة و تأثيرها على القرار الشرائي للمستهلكين : دراسة تحليلية لآراء عينة من الأسر بمدينة قسنطينة لقرار شراء سيارة

Abstract EN

The aim of this study is to answer the following question : the influence of each family members on purchase decisions (case study buying a car) , Where the role of each individual within the family was identified in the decision- making process, as well as the impact of each member within the family on the family as a central decision-making unit, based on a set of socio-demographic characteristics.

In order to achieve the desired goal, we prepared a questionnaire for a random sample of the Algerian society in the city of Constantine, which amounted to 115 individuals, in order to obtain a full and accurate perception on the subject of the research.