بطاقة الأداء المتوازن المستدام كمدخل لتحقيق التكامل بين ممارسات الاستدامة و استراتيجية المؤسسة : دراسة حالة شركة زين للاتصالات-الأردن

Abstract EN

This study aimed to shed light on how to link sustainability practices and corporation's strategy using Sustainable Balanced Scorecard ( SBSC), under the barriers to integrate a sustainability dimensions into the corporation's strategy, so that sustainability is the fifth pillar of a SBSC, and which combines financial and non-financial indicators to assass the comprehensive performance of the corporation.

zain Company - Jordan - considered as a committed company to enhancing sustainable development by coordinating its business activities and sustainability strategies in accordance with the Sustainable Development Program beyond 2015, to achieve the social, economic and environmental development.