الدور المعدل لرضا العميل في العلاقة بين القدرات التسويقية و الأداء التسويقي بقطاع الصناعة بولاية الخرطوم

Abstract EN

The study aimed to identify the modified role of customer satisfaction in the relationship between marketing capabilities and marketing performance in the industry sector in Khartoum State, and it used the descriptive approach.

And employees.

The results of the study showed that the industrial sector in Khartoum State has a high capacity to set pricing policies, which led to the increase in their efficiency.

The study recommended that the Marketing Department in the industrial sector create a positive relationship with its customers through direct marketing communications between sales representatives and customers to maintain their customers.