دور نظام الايصاء الواسع في استثمار الفرص التسويقية : دراسة ميدانية في مصنع كاسن للإسمنت في محافظة السليمانية

Abstract EN

The research consists of two main topics, the first one is Mass Customization system which is characterized by its high diversity in production and its flexibility to respond quickly to the demands of customers at the time and place specified, as per the desire of each customer individually and at an appropriate cost.

The second is marketing opportunities that are considered as a new approach to make systems help in the future thinking, appropriate planning, good analysis, the use of results to invest opportunities.

Theoretically, the researchers adopted the descriptive approach based on quite a few Arab and foreign sources.

On the practical side, the researchers adopted a questionnaire that included a set of dimensions common to the broad system of marketing and marketing opportunities.

Then the answers of the study sample were analyzed through the statistical program (SPSS.v18).

The hypothesis was determined by two points.

The first is the assumption that there is a significant and positive relationship between the Mass Customization system and marketing opportunities.

The second is the assumption that there is an impact of the broad system of preaching in promoting positive investment opportunities marketing.

One of the most important conclusions reached by analyzing the answers of the study sample was that there is an impact of the broad preaching system on marketing opportunities, where (R2) rate (0.964) at the level of significance (0.00), In addition, the broad preaching system helps the organization not to abandon its market position and face competition.

As for the most important recommendations, the researchers believe that organizations should realize that marketing opportunities may not be compensated if they are not exploited in the light of the competitive situation in the current era in which we live