أثر استخدام الإنترنت في تحسين فعالية الإعلان في البنوك من وجهة نظر العملاء : دراسة ميدانية

Abstract EN

This study aimed to identify the impact of the Internet on improving the effectiveness of advertising for a sample of banks in Algeria, through the view of customers of these banks.

Also, it tried to highlight and identify obstacles to achieving the use of the Internet to achieve the objectives of the study.

The study included a sample of 15 banks, public and private banks operating in Algeria and a sample of 643 customers.

The study found that the use of online advertising had no effect in increasing its effectiveness.