تطور مقاربات و أبحاث جمهور وسائل الإعلام و الاتصال

Abstract EN

This article of barge in the evolution of the media audience research approches and communication That has become a great importance in the Field of information and communication through knowledge of the aspirations of the public, considering It a client requests an information service Is fine, where increased public concern with the spread of liberal ideas which gave individuals a large margin of freedom at.

the various levels of political, economic and media, which reflected an overview of various trends, views differed and the feasibility studies of the public among politicians, economists and social leaders, consider the public from the angle of the politician to Win more votes, while the public believes He Is a customer of the economic, social either recognizes That a group of individuals from the community, and to learn that we will address what the public focus on theoretical approaches in the study of the media audience in the Cite International Experiences in recent study The public media.