تصور مقترح لتعزيز دور الجامعة الإسلامية في بناء الصورة الذهنية الإيجابية للمملكة على ضوء النموذج الرباعي الأبعاد لبناء صورة البلد

الملخص EN

This study aimed to Suggested perception to enhance the role of the Islamic University in Almadinh AL Munawara in building a positive mental image of the Kingdom of Saudi Arabia, in light of the four-dimensional model for building the image of the country.

To achieve this, an analytical descriptive approach was used.

The study community was represented by the faculty members of the Islamic University in Madinah, whereby the interview tool was applied to an intentional sample of (26) faculty members at the university.

The results of the study revealed the existence of current roles that the Islamic University plays in building the positive mental image of the Kingdom, and the results also found a convergence in the views of the sample members about the roles that the Islamic University can take to build the positive mental image of the Kingdom in the light of the four-dimensional model to build an image The country, including: the importance of employing and exploiting all activities, programs and roles that the university plays through the educational process, scientific research and community service, to highlight its religious status, political and economic weight and its vital active role on the world stage and its broad human presence, and also highlight the successes and achievements that The Kingdom has achieved it on all levels, highlighting natural features, tourist destinations, and the authentic cultural and human heritage.

And take a package of procedural steps through educational contents, workshops, forums, and cultural and social activities.

Finally, the study ended with a proposed vision to enhance the role of the Islamic University in building a positive image of the Kingdom.