دور خصائص المنظمة الذكية في تعزيز التأهب الريادي عن طريق تبني سلوكيات العمل الاستباقية : بحث استطلاعي تحليأتي لآراء عينة من مديري شركة آسيا سيل للاتصالات المتنقلة

Abstract EN

The research aim to analyze the influence The Role of Smart Organization Characteristics in Promoting Entrepreneurial Alertness by Adopting Proactive Work Behaviors of the application in Asia-Cell for mobile communication.

To achieve this, the organization's smart characteristics (Strategic vision, culture of merit, incentives and rewards) adopted based on (Schafer, 2009), and the proactive work behaviors (taking charge, employee voice, individual innovation, problem prevention) adopted based on (Parker&Collins, 2010), while the dimensions of the entrepreneurial alertness (alert scanning and search, alert association and connection, evaluation and judgment) adopted based on (Tang et al.

, 2012).

The branches of Asia Cell mobile communications company, located within the Middle Euphrates region, have been selected as an applied field for research by distributing a survey of (42) respondents from branch managers and heads of departments of the research sample as well as managers of companies with exclusive agencies, as well as personal interviews.

The correlation coefficient (Person), and the F-test was used to determine the significance of the regression equation, and R2 was used to interpret the effect of the independent variable in the intermediate variable and the dependent variable.

One of the most important conclusions reached is that the adoption of proactively work behaviors is instrumental in enhancing the relationship between organization's smart characteristics in achieving the company's entrepreneurial alertness as a result of the increasing competitiveness of the Iraqi telecommunications sector.

The study concluded with a number of recommendations, including the need to employ the intermediate role of the proactive work behaviors entrepreneurial alertness to enhance the positive impact relationship to in enhancing the organization's smart characteristics in achieving the company's entrepreneurial alertness within the communication environment, thus contributing to providing innovative and renewable services that continuously add value to the company and its customers, thus sustaining the sustainability of its leading edge at the local level.

As well as the possibility of increasing the number of subscribers within its network as a result of the attractive race for the services offered within newly deployed service centers in some districts of cities of sample research