أثر الذكاء التنافسي في عملية اتخاذ القرارات الاستراتيجية : دراسة حالة شركة صناعة الكوابل الكهربائية فرع جنرال كابل بسكرة-الجزائر

Abstract EN

This study aimed at investigate the impact of competitive Intelligence and their dimensions (market opportunities, competitive risk, and the core assumptions) on the strategic decision making with their dimensions (strategic planning, environment turbulence, and centralization degree) at the General Capel Company, Biskra-Algeria.

The research used a questionnaire based on previous studies, the questionnaire was distributed to 176 employees and she analyzed the data through SPSS program, the study found that the competitive intelligence in term of market opportunities has a positive direct effect on strategic decisions making in term of centralization degree, also the competitive intelligence in term of core assumptions has a positive direct effect on strategic decision making in term of strategic planning.

The explantions and recommandations are also proposed.