Ustaz cool, ustazah trendy : chiselled Islamic celebrity preachers

Joint Authors

Bint Sabran, Rosidayu
Abd Allah, Rozita
Kasmani, Muhammad Faizal
Ramle, Nur Adzrah
Ariffin, Mohd Yahya Mohd
Marjuni, Kamal al-Din Nurdin

Source

Al-‘Abqari : Journal of Islamic Social Sciences and Humanities

Publisher

Islamic Science University of Malaysia Faculty of Leadership and Management

Publication Date

2018-12-31

Country of Publication

Malaysia

No. of Pages

21

Main Subjects

Economy and Commerce
Sociology and Anthropology and Social Work

English Abstract

Islamic televangelism, arguably has become a staple in the Malaysian media environment today.

The intensification of this genre has provided rise to personalities known as celebrity preachers.

These celebrities are increasingly getting viewers’ and online followers’ attention which implies that this phenomenon needs a scholarly attention.

This study, examines the insights of the production of Islamic televangelism programs to gain details on the ‘birth’ of celebrity preachers.

In depth interviews were conducted with industry professionals and insiders to understand the nature of the production of Islamic televangelism.

The discussion with the industry insiders reveals the conceptions of celebrities are wedged between television economy and culture.

Data Type

Conference Papers

Record ID

BIM-1131992

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