قياس مؤشرات السلوك الاستهلاكي في الاقتصاد المصري : دراسة تطبيقية على مجتمع جامعة القاهرة
Author
Source
مجلة كلية الاقتصاد و العلوم السياسية
Issue
Vol. 22, Issue 2 (30 Apr. 2021), pp.69-94, 26 p.
Publisher
Cairo University Faculty of Economics and Political Science
Publication Date
2021-04-30
Country of Publication
Egypt
No. of Pages
26
Main Subjects
Economy and Commerce
Political Sciences
Topics
Abstract AR
The Egyptian economy has witnessed many changes in the last few decades as there are a huge increase in the consumption behavior and a change in its pattern.
Accompanied with the technological revolution and social media development which leads to more access and openness towards the global consumption patterns in developing countries in general and Egypt in particular.so, we are in a great need to encourage individuals to rationalize their consumption and increase their savings.
This study concludes that there is a positive significant impact for wealth and satisfaction indicators.
Also, there are many factors that have positive effect on the consumer behavior as : income, trademarks, brands, friends and relative’s opinion and celebrity traditions.
These results based on a multiple regression model using complex indices for wealth, satisfaction, and consumer behavior, using a sample 500 observations from Cairo university.
Abstract EN
The Egyptian economy has witnessed many changes in the last few decades as there are a huge increase in the consumption behavior and a change in its pattern.
Accompanied with the technological revolution and social media development which leads to more access and openness towards the global consumption patterns in developing countries in general and Egypt in particular.
so, we are in a great need to encourage individuals to rationalize their consumption and increase their savings.
American Psychological Association (APA)
فوزية أحمد عبد الحميد. 2021. قياس مؤشرات السلوك الاستهلاكي في الاقتصاد المصري : دراسة تطبيقية على مجتمع جامعة القاهرة. مجلة كلية الاقتصاد و العلوم السياسية،مج. 22، ع. 2، ص ص. 69-94.
https://search.emarefa.net/detail/BIM-1199202
Modern Language Association (MLA)
فوزية أحمد عبد الحميد. قياس مؤشرات السلوك الاستهلاكي في الاقتصاد المصري : دراسة تطبيقية على مجتمع جامعة القاهرة. مجلة كلية الاقتصاد و العلوم السياسية مج. 22، ع. 2 (2021)، ص ص. 69-94.
https://search.emarefa.net/detail/BIM-1199202
American Medical Association (AMA)
فوزية أحمد عبد الحميد. قياس مؤشرات السلوك الاستهلاكي في الاقتصاد المصري : دراسة تطبيقية على مجتمع جامعة القاهرة. مجلة كلية الاقتصاد و العلوم السياسية. 2021. مج. 22، ع. 2، ص ص. 69-94.
https://search.emarefa.net/detail/BIM-1199202
Data Type
Journal Articles
Language
Arabic
Notes
يتضمن مراجع ببليوجرافية : ص. 93-94
Record ID
BIM-1199202