أساليب التسويق و الترويج السياسي لتشكيل الصورة الذهنية
Joint Authors
الطيف، ياسين علوان
معروف، عبد القادر صالح
Source
مجلة جامعة تكريت للعلوم الإنسانية
Issue
Vol. 25, Issue 5 (31 May. 2018), pp.511-542, 32 p.
Publisher
Tikril University College of Education for Humanizes
Publication Date
2018-05-31
Country of Publication
Iraq
No. of Pages
32
Main Subjects
Social Sciences (Multidisciplinary)
Topics
Abstract EN
The research aims at finding out the most prominent methods of political marketing which electional and political compaigns use and finding out the most important methods, which the media use for forming political mental image for audience.
The study includes three chapters.
The first chapter deals with the frame work of the research.
The second chapter deals with the methods and concept of political marketing, while the third chapter deals with the concept political promotion and the formation of mental image.
The study reach is to some results: 1- The methods which are used in electional and political compaigns; are represented in a methods of studying of public opinion and a methods of analyzing market data and also a method of identifying political product as well as a method of mass communication and rules of political persuasion as well as identifying the method of media and the planning of electional and political compaigns and then a method of financing the political compaign.
2- The methods, which are used in the media to form the mental image for audience, are represented in selecting events and information, coloring and twisting foects also concentrating on certain events as well as using special phrases and The research aims at finding out the most prominent methods of political marketing which electional and political compaigns use and finding out the most important methods, which the media use for forming political mental image for audience.
The study includes three chapters.
The first chapter deals with the frame work of the research.
The second chapter deals with the methods and concept of political marketing, while the third chapter deals with the concept political promotion and the formation of mental image.
The study reach is to some results: 1- The methods which are used in electional and political compaigns; are represented in a methods of studying of public opinion and a methods of analyzing market data and also a method of identifying political product as well as a method of mass communication and rules of political persuasion as well as identifying the method of media and the planning of electional and political compaigns and then a method of financing the political compaign.
2- The methods, which are used in the media to form the mental image for audience, are represented in selecting events and information, coloring and twisting foects also concentrating on certain events as well as using special phrases and terms.
American Psychological Association (APA)
الطيف، ياسين علوان ومعروف، عبد القادر صالح. 2018. أساليب التسويق و الترويج السياسي لتشكيل الصورة الذهنية. مجلة جامعة تكريت للعلوم الإنسانية،مج. 25، ع. 5، ص ص. 511-542.
https://search.emarefa.net/detail/BIM-1216699
Modern Language Association (MLA)
الطيف، ياسين علوان ومعروف، عبد القادر صالح. أساليب التسويق و الترويج السياسي لتشكيل الصورة الذهنية. مجلة جامعة تكريت للعلوم الإنسانية مج. 25، ع. 5 (أيار 2018)، ص ص. 511-542.
https://search.emarefa.net/detail/BIM-1216699
American Medical Association (AMA)
الطيف، ياسين علوان ومعروف، عبد القادر صالح. أساليب التسويق و الترويج السياسي لتشكيل الصورة الذهنية. مجلة جامعة تكريت للعلوم الإنسانية. 2018. مج. 25، ع. 5، ص ص. 511-542.
https://search.emarefa.net/detail/BIM-1216699
Data Type
Journal Articles
Language
Arabic
Notes
-
Record ID
BIM-1216699