استخدامات الناتنوغرافي في دراسة الفضاءات الإفتراضية : الإشكالات المنهجية و البدائل المتوفرة للباحثين

Abstract EN

Through this research paper; We seek to identify an understanding of the theoretical and methodological lines of Netnography research, and to work on the researcher's possession of the methodological reasons he should follow in scientific researches, in order to form an integrated methodological and procedural framework for monitoring and analyzing the patterns, phenomena and sociocultural practices generated within the virtual space.

In the context of the actual transformation of life within a global village, according to Marshall McLuhan's argument in his book The Gutenberggx, the study of virtual spaces according to the vision of scholars and specialists needs methods, tools and technics of analysis to deconstruct its problems and discover various variables, and this what pushes the researcher to ask the following question: Do these methods, tools and technics establish continuity in scientific research or make rupture with traditional sociological approaches? ? .

The refers to the importance of research, its problems and the most important results