أثر التسويق الداخلي في تحقيق كفاءة الأستاذ الجامعي : دراسة جامعة قالمة و جامعة سوق أهراس

Abstract EN

This study aims to know the impact of internal marketing in its five dimensions in reaching the achievement of the proficiency of the university professor of all three types in the university of Guelma, and Souk Ahras, by using the field study methodology based on 62 questionnaires and analyzing them in the SPSS statistical program.

The study found that all dimensions of internal marketing affect the university professor’s competencies, because any effort or interest shown by the university towards improving the university professor’s competence will certainly appear in the achievements and results