دراسة تحليلية لمستوى الترويج الرياضي لأندية الرياضية بكرة القدم من وجهة نظر اللاعبين

Abstract EN

The research included five chapters : the importance of the research was demonstrated by the importance of the study, the extent to which the level of sports promotion of the premier league football clubs affects the level of players.

a problem appears in the study of the level of sports promotion and its impact on the development of sports clubs and then at the level of football players.

as for the research goals, building and applying the measure of the level of sports promotion from the point of view of football players, as well as setting standard levels for the scale of the level of sports promotion in football, the researcher used the descriptive approach in the method the survey is more suitable for the objectives of the research and the nature of the problem and the research community consists of iraqi premier league football players in Iraq for the season (2019-2020).

and the sample was chosen in the intentional way, which consisted of (20) clubs in the Iraqi premier league, which includes (501) players, and after the withdrawal of five clubs from the premier league, so the number became (369) players, and was distributed among three groups of agencies and the sample of the exploratory research sample, which included (18) and by 4, 54 % , and the construction sample included (196) players, with a percentage of 53, 11 % , and the final application sample, which included (140) players, with a percentage of 37, 94 % .

the researcher concluded the construction and codification of a special scale to measure the level of sports promotion for premier league soccer clubs, and the researcher concluded that the level of sports promotion for premier league clubs is average, thus indicating a weakness in the field of sports promotion and not using all promotional means of the sport product.

as for the most important recommendations, the researcher recommends the necessity of diversity in the use of promotional methods and methods for the activities of the sports club, and the necessity of conducting similar studies to know the level of sports promotion for the various sports activities.