دور عناصر التصميم الجرافيكي في تصميم الملصق الفني

Abstract EN

The technical advertising poster is one of the means by which an advertisement message is conveyed from the designer to the recipient so that the idea has a clear and understandable meaning.

This research exposes the foundations and elements of graphic design and their use by the designer to come up with a single fabric that achieves the unity between form and content to reach the basic significance of the advertising idea in an innovative way.

The researcher used the descriptive analytical method to obtain conclusions that help to provide appropriate recommendations and proposals to upgrade and develop the performance of the designer in the process of designing the technical poster.