أثر استخدام الخدمات المصرفية الالكترونية في زيادة ربحية البنوك : بالتطبيق علي عينة من البنوك السودانية

Abstract EN

The study aimed to know the effect of electronic banking services on the increase in the profitability of banks by studying the relationship between electronic banking services, profitability and private banking services and its reflection on profitability.

The researcher relied on the method of questionnaire on workers in a sample of Sudanese banks, and the study concluded that there is a positive correlation between electronic banking services and increased profitability, as well as a positive relationship between reducing the risks associated with electronic banking services and increasing profitability, and that excellence in electronic banking services leads To increase competitiveness and market share by attracting customers and gaining their loyalty.

The study also recommended the necessity of having a banking marketing department aiming at excellence and attracting customers and the necessity of seeking to develop banking services based on customer desires.