التركيب البنائي للسرد في الإعلان التلفزيوني

Abstract EN

In the last few years, the narrative studies have become more widespread and structural.

As these studies have become more widespread, the importance of narrative television construction has increased, thus allowing researchers to study narratives in the field of advertising.

Where the difference of visions in the subject of construction narrative narrative and with a lack of studies of the television advertising narrative, the makers of advertising taken away from the narrative explaining the ideas of advertising in the installation of sequential and investigator of the timing of the final ad.

The advertisements in the last time have become the desired marketing success and influence in the recipient through the diversity of narrative and the types of construction that increase the effective response and since the most advertising depends on the visual narrative and voice and form effective synchronous in the ranges of emotional movement in the recipient of this narrative used from here the researchers began to question the following: Is the construction of the narration in the television ads different in terms of the ideas presented and whether the success of the declaration is based on an effective narrative basis in the process of putting it to the recipient.