دور الإعلام الإلكتروني الفيسبوكي في تحقيق التنمية المستدامة عبر نشر الوعي البيئي

Abstract EN

making and spreading environmental awareness; and by extension achieving sustainable development, it has become necessary to develop a new kind of media based, among others, on user acceptance, interactivity and speed; these characteristics distinguish social networking sites, especially Facebook that counted 2.

6 billion active users each month during the first trimester of 2020.

Based on the aforementioned grounds, this study aims to shed light on how Facebook, as an electronic media application, contributes to achieve sustainable development through the making and the spreading of environmental awareness.

It has been concluded that the site under study is the most widespread social site, and as such is a type of important and effective electronic environmental media to raise awareness of environmental issues, and that its users prefer to learn about environmental issues, but the ambiguity of its content weakens their interaction, so it is necessary to try to exploit it in a way that serves the promotion of Spreading environmental awareness and thus achieving sustainable development.