أخلاقيات الأعمال كميزة تنافسية في المؤسسات الصناعية الكهرومنزلية بالجزائر

Abstract EN

The study aimed to analyze business ethics with its dimensions (independence and objectivity, honesty, integrity and transparency, trust and credibility), and its role in enhancing competitive advantage in its dimensions (quality, creativity and innovation, cost, flexibility, delivery).

A case study was conducted to study the role of business ethics in enhancing the competitive advantage over a group of Algerian electrical industrial enterprises in the states of Bordj Bou Arreridj and Setif, represented by five enterprises.

The study was based on both the interview and the observation and this is during the exploratory study that was conducted with the managers and officials of five of them to diagnose the reality of business ethics.

Moreover the study relied on a survey of 76 questionnaires as a tool in collecting information and enabling to answer the problematic and hypotheses.

The study found a number of results, the most prominent of which was that business ethics has a role and a direct contribution to enhancing the competitive advantage of the industrial electrical housing enterprises under study.

In addition, it showed the existence of a statistically significant effect of business ethics in its dimensions on the competitive advantage in its dimensions.