توظيف الإنفوجراف الرسمي على مواقع التواصل الاجتماعي في مواجهة الشائعات

Abstract EN

The study sought to analyze the infograph published by the media center on the official page of the Prime Minister's Office to refute and correct the rumors to identify the strategies used in his denial of rumors and the frameworks refuting them, during the first six months of 2019 to find out the role played by the media center in this regard, after he became the competent authority to do this role after the work of a machine with unprecedented activity in Egypt helped by the bad use of social media, especially "Facebook" which became an environment to generate and spread rumors Since 2011.

Method:
The study based on the survey method.

Three research tools were applied: content analysis, frame analysis and semantic analysis, to all the infographs posted by the Media Center on the Prime Minister's Facebook page from January 1, 2019 to June 30, 2019.

Theoretical framework of the study:
The study relied on the Framing theory to identify the different frameworks on which the official infograph is based in refuting and correcting rumors.

Study results:
The analysis of the infograph provided by the media center during the study period showed that the most sectors targeted by rumors are education, then health, then economy, then supply, which is the most vital sector that directly affects the lives of citizens, and shows the frequency of spreading certain rumors and responding to them, which reflects the media center's keenness to track rumors and refute them whenever they spread even if they were answered before.

The results showed that the goal of "provoking the anger and indignation of citizens" came at the top of the goals that the rumors sought to achieve, followed by "confusion", and then "distortion" whether it is a distortion of the achievements of the state or a distortion of the government, followed by "proof of failure", and came in the last place the goal of "instilling fear". 
The results showed that the majority of the infographs relied on the refutation of the rumors on their complete denial, and were the most prominent strategies used in the denial of the rumors while correcting the misinformation, and the frameworks used to refute the rumors in the framework of "instilling reassurance" in the first place, followed by "correction of information", and finally the framework of "clarifying the facts".