تأثير التسويق الحسي (السمع و البصر)‎ على استجابة العميل عند توسيط خبرة العميل : بالتطبيق على عملاء سلاسل المطاعم بمحافظة الدقهلية

Abstract EN

This study aimed to know the effect of the sensory marketing dimensions (hearing and sight) on the customer's response when moderate the customer's experience by applying it to the customers of restaurant chains in Dakahlia Governorate.

458 responses were collected, and after examination, 408 responses were found to be valid for analysis, and 50 responses were excluded due to the fact that the lists in which the filter question was answered were none.

Their opinions were surveyed using the Online Survey that was designed on the Google Forms search engine to suit the nature of the study, and the (Warp PLS.5) program was relied on for statistical analysis and access to the results of the study, and the Structural Equation Modeling was also relied upon.

To measure the direct and indirect relationships between the study variables.