العلاقة بين القيمة أثناء الاستخدام و صوت العميل : بالتطبيق علي طلاب جامعة المنصورة

Abstract EN

This study aimed to determine the Relationship between Value In Use and Customer Voice, and the Moderating Role of Value In Use (Experience, Personalization, Relationship Joint) on the Customer Voice.

An Online Survey was designed to collect data from 400 students, and the Pearson Correlation Matrix method was used to test the first hypothesis of the study, and the Simple and Multiple Regression method to test he second hypothesis of the study.