دور المسلسلات التليفزيونية في تشكيل الصورة الذهنية لمصر لدى المراهقين العرب : دراسة ميدانية

Abstract EN

Problem: Identifying the mental image about Egypt and Egyptians among Arab adolescents through Egyptian TV series.

Objectives: Measuring the volume of Arab adolescents watching Egyptian drama, Knowing the impressions of Arab adolescents about Egypt through Egyptian TV series.

Type and Approach: This study is descriptive study and relied on the sample survey method.

Sample: The sample consisted of 300 Arab adolescents (male- female) aged from (15- 17) years, considering the diversity of their demographic factors in terms of gender, nationality, educational and economic level.

It was deliberately chosen from high school students in Dubai, United Arab Emirates.

Tools: Questionnaire forms, Where the researcher relied on two types of forms, one as hard copy distributed to part of the sample and the other was an electronic copy.

Statistical Methods: Contingency Coefficient, Pearson Correlation Coefficient, Independent- Samples T- Test, One- dimensional analysis of variance Results: Respondents' selected most sources of information about Egyptian life (by watching Egyptian TV series) with 71.4%, (through social media) secondly with 49.1%, (through my visit to it) thirdly with 16.4%, (Through talking with Egyptian colleagues) fourthly by 15.5%, (others mention) by 2.7%, 2.

31.8% of respondents believed the effect of the Egyptian TV series on the image of Egypt and Egyptian society (as Positively), 20% believed (negatively), and 71.4% believed (positively and negatively), 11.8% of the respondents accept the image of Egypt presented by Egyptian TV series (as high degree), 65.5% as (medium degree), and 22.7% of them (rejected) ,and The study indicated that 31.8% of the respondents believe that there is a link between what Egyptian TV series presents and the mental image of Egypt (always), while 55.9% of them believe (to some extent), and finally 12.3% of them do not believe that.