إمكانية بناء نموذج الخريطة الاستراتيجية في إطار أبعاد بطاقة الأداء المتوازن بمؤسسة إسمنت-تبسة

Abstract EN

This study aims to highlight the role of the strategic map as a modern method in measuring strategic performance within the framework of the four dimensions of the balanced scorecard.

Through the field study at Tebessa Cement Corporation, it shows the importance of the strategic map as a link between formulating and implementing the strategy within the framework of the dimensions of the balanced performance card