الابتكار الأخضر كأحد مداخل ريادة الأعمال : شركة زايرة لإدارة المزارع بتطبيقات تقنية نموذجا

Abstract EN

This study aimed to analyze the role of green innovation in entrepreneurship, passing by the experience of a leading Tunisian organization(Zaira company) - on the word of its founders - about the reality and possibilities of following the green innovation strategy to enter the entrepreneurship world.

Depending on the descriptive and analytical approach, The study, through our examination the Tunisian experience, came out that Zayra Company, by relying on operational green innovation by providing technical applications that help in efficient use of the resources; Accordingly, it was ranked among the leaders in providing solutions related to agriculture and waste reduction؛ In addition, this study recommends traditional institutions to adopt broader growth prospects, and pay attention to the preparation of this strategy, with adopting behaviors based on the rational exploitation of resources and protection of environment.