دور الخداع الاستراتيجي في تعزيز الأداء المتميز : دراسة استطلاعية لآراء عينة من القيادات الأكاديمية في جامعات مختارة

Abstract EN

The study aims to find the relationship and influence between strategic deception in its dimensions (intelligence assessment and appropriate action) in enhancing the indicators of outstanding performance (financial axis, customer axis, internal operations axis, growth and learning axis) for leaders in private universities.

As the study problem was identified with many questions centered on the nature of the correlation and influence relationships between the study variables, and for that, a hypothetical scheme was developed that expresses the hypotheses of the study, and to ensure the validity of these hypotheses, all of them were subjected to multiple tests.

As (169) questionnaires were distributed to the sample of academic leaders in the researched field, and the study applied the intentional sample, (162) questionnaires were retrieved from which (154) were found to be valid for analysis, i.

e.

91% of the studied sample.

A set of statistical methods were used in the study through which data were processed and results were extracted, and the most prominent conclusions are the presence of a role for strategic deception in enhancing outstanding performance.