دور الأخلاقيات التسويقية في تعزيز و لاء الزبائن : دراسة استطلاعية لآراء عينة من المدراء لمجموعة من شركات الأدوية و المستلزمات الطبية في مدينة أربيل إقليم كوردستان العراق

Abstract EN

This research seeks to know the role of marketing ethics in enhancing customer loyalty and it is a survey of the opinions of managers in pharmaceutical organizations and medical supplies in Erbil-Kurdistan province in Iraq.

Its aim is to determine the positive role of the application of marketing ethics among researched organizations and its impact on the preservation of customers.

To meet the research requirements a questionnaire was designed for collecting data through a series of variable questions and dimensions and we got (102) filled sheets from the managers, and the Social Science Statistical Package (SPSS) was used to analyze those data collected by resolution.

The research found that marketing ethics are able to succeed in enhancing customer loyalty in pharmaceutical and medical supplies organizations by practicing ethical rules in their marketing activities.

The research also recommends the need of ethical standards and social responsibilities in dealing with their customers and it suggests the practicing of the good behaviors for a better citizenship in society and contribute to the provision of employment opportunities and meet their needs and desires to participate in the well-being of societ