استخدام تقنية الكلفة المستهدفة في تحقيق الميزة التنافسية : دراسة تطبيقية في الشركة العامة لصناعة السيارات و المعدات-مصنع الميكانيك

Abstract EN

The product of the Iraqi industrial companies face sharp competition in the market for several reasons, the most important of which is its high cost compared to foreign products, as well as weak government support for national products, which led to its decline and its inability to compete.

Therefore, the research aims to demonstrate the knowledge bases of target cost technique and competitive advantage, The main objective of the research is that the work of target cost technique helps to reduce costs, Ware current product in according to the requirements of customers, which helps the economic unit in achieving a competitive advantage to compete and survive in the market.