واقع التسويق الرياضي في الأندية الرياضية الجزائرية للرابطة المحترفة الأولى : دراسة حالة نادي وفاق سطيف لكرة القدم ESS

الملخص EN

The aim of this study is to identify the reality of sports marketing in the first professional sport clubs of Algeria, ESS, by answering the main problem and the sub-questions raised.

This study also aims to research some aspects of sports marketing, which represents the vital nerve for sports institutions in general and sports clubs in particular.

The study concluded that sports marketing is not applied by ESS, ESS does not have marketing management, there is a total lack of marketing specialists, there are no rules and regulations governing the marketing process, eset ESS for sports marketing methods in an optimal way.