تأثير استخدام وسائل التواصل الاجتماعي على القرارات الشرائية : دراسة استطلاعية على عينة من طلبة المرحلة الرابعة الدراسات المسائية-قسم إدارة الإعمال-كلية الإدارة و الاقتصاد-جامعة البصرة

الملخص EN

The research aims to shed light on the level of social media use by society in general and students in the College of Administration and Economics in particular in light of Corona, and has been relying on the method of the questionnaire in the study of the research as the research included the independent variable represented by "social media" and either the variable The subordinate has included the stages of the purchasing decision, which consisted of "feeling the need, gathering information about available alternatives, evaluating alternatives, the actual purchase decision and finally post-purchase evaluation.

The research relied on the statistical program spss in interpreting the research variables, and the research reached many conclusions, including the following: Social media contributes to providing a huge amount of information and speed in communication between individuals and groups despite the distance distances as well as the shortening of time, in addition to social media effectively influencing the consumer's purchasing decision.