تأثير اليقظة الاستراتيجية في ريادة الأعمال : دراسة ميدانية في شركة بغداد للمشروبات الغازية

الملخص EN

This research aims to highlight on the impact of strategic vigilance in entrepreneurship.

In the present time, the vigilance has importance due to the developments and changes in marketing, competition, economic and political environment that surround companies.

Baghdad Soft Drinks Company has been selected as a community for the study.

A questionnaire was used as a tool to collect data which was distributed to a sample of managers and public officials in the company (n = 30) and extracted the results of the research using the statistical program SPSS.

The results showed that there was a significant correlation and effect between the two research variables (strategic vigilance and entrepreneurship).

One of the most important recommendations is the need to avoid risk, through conducting feasibility studies for risky projects before implementing, encourage their members to implement them, take responsibility and take advantage of mistakes that can enhance entrepreneurship.