تأثير عمليات الاستشعار البيئي في تعزيز مؤشرات النجاح الاستراتيجي بحث استطلاعي تحليلي لآراء عينه من مديري بعض الشركات العامة في محافظة كربلاء المقدسة

Abstract EN

The research aimed to measure the impact of environmental sensing processes on enhancing indicators of strategic success, The intellectual and philosophical framework for this research was formed through the interaction of two variables: (environmental sensing and strategic success), in order to understand and clarify this framework, the essential dimensions of environmental sensing, such as (surveying, monitoring, forecasting, evaluation) were applied.

As for the dimensions of strategic success, they are embodied in (survival, adaptation, growth).

This research has sought to answer a number of questions by presenting theoretical philosophy and intellectual connotations of these variables.

This is in addition to what has been reached through the field side of the research that was relied upon to design a questionnaire whose paragraphs fit with the nature of the research environment and that is represented in a sample of companies operating in the Karbala governorate (Noor Al Kafeel Company, Kalah Company, Pepsi Cola Company).

The research has come out this research in environmental sensing operations an effective role and a moral effect in achieving the strategic success of the sample companies.