أثر نظام الذكاء التسويقي في تبني الخدمات المالية الجديدة : دراسة استطلاعية لآراء عينة من المديرين في مصرف الرافدين في مدينة الموصل

Abstract EN

The current research aims to identify the effect of the marketing intelligence system as an independent dimension, which provides decision-makers with the necessary information that helps the bank to adopt new financial services as an approved dimension.

In order to achieve the objectives of the research, Al-Rafidain Bank in the city of Mosul is chosen as a sample for the research.

A questionnaire form is designed for the implementation of the study.

It consisted of (20) indicators to measure the variables of the research.

(50) questionnaires have been distributed on the individuals surveyed represented by the bank's workers.

The research assumes two main hypotheses: the first one of which is that there is no significant effect of the marketing intelligence system in the new financial services.

The study reached a set of conclusions, the most important of which is that there is a significant effect of the variable on the basis of which the research proposals are made.