تأثير استراتيجيات التسويق المستدام في الأداء التسويقي لشركات التأمين : دراسة استطلاعية لآراء عينة من مديري شركة التأمين العراقية-بغداد

Abstract EN

The research aims at exploring the nature of the relationship between sustainable marketing strategies and their dimensions (innovative marketing, message sense marketing, customer oriented marketing, customer value marketing, social marketing), and marketing performance and its dimensions (profitability, customer satisfaction, sales).

The effect between research variables, and for the purpose of gathering information, the research was based on personal interviews and questionnaire, which was distributed to a sample of (67) Board Member and managers in the Iraqi insurance company, and the hypotheses were tested using a set of statistical methods and tools (exploratory factor analysis, analysis Descriptive, Pearson correlation, linear regression and test coefficient (F)) by software (SPSS V.20).