صورة مصر كما تعكسها الحسابات الحكومية الرسمية على وسائل التواصل الاجتماعي
Other Title(s)
Egypt Image as reflected by official government accounts on social media
Author
Source
مجلة بحوث العلاقات العامة الشرق الأوسط
Issue
Vol. 8, Issue 30 (31 Dec. 2020), pp.125-174, 50 p.
Publisher
Egyptian Public Relations Association
Publication Date
2020-12-31
Country of Publication
Egypt
No. of Pages
50
Main Subjects
Abstract EN
The aim of the study is to identify image of Egypt in the official government accounts on social networking sites, and this study belongs to descriptive studies, and the study depends on the survey method, three months of the official Egyptian accounts were analyzed.
The study sample starts with the analysis period from 1/1 / 2020 AD and ends on 3/31/2020.
The number of analyzed publications is (1203) published on social media.
The content analysis form was used as a basic tool for collecting information.
The most important results were the following: - The "Cabinet" was represented by the different ministers at the forefront of the active forces used in presenting Egypt image with official accounts on Instagram, with a percentage of (56%), and "international institutions" came second, with a percentage of (24.6%).
After that, the president of the Republic came third with (12.5%), and the “Prime Minister” came in fourth with a percentage of (5.2%).
Fifth came the “Armed Forces” with a percentage of (1.7%).
- The use of "political justifications" in the forefront of persuasive methods to present Egypt image with official government accounts on Twitter, with a percentage of (63.9%), and in second place came "economic justifications" with a rate of (22.6%), then "Official data and reports" in the third place with a percentage of (8.3%)," "reliance on statistics" in the fourth and last place with a rate of (5.2%).
- The feature "internally stable" came in the forefront of the positive features of Egypt image presented by official government accounts on Twitter with a percentage of (53.5%), and in the second one came the feature "step towards economic reform", with a rate of (23.7%), and in the third place the feature of "obtaining global respect" came in (15.5%), then the feature "respects the rights of women" ranked fourth and last with a rate of (7.3%).
American Psychological Association (APA)
يحيى، جيهان سيد أحمد. 2020. صورة مصر كما تعكسها الحسابات الحكومية الرسمية على وسائل التواصل الاجتماعي. مجلة بحوث العلاقات العامة الشرق الأوسط،مج. 8، ع. 30، ص ص. 125-174.
https://search.emarefa.net/detail/BIM-1278470
Modern Language Association (MLA)
يحيى، جيهان سيد أحمد. صورة مصر كما تعكسها الحسابات الحكومية الرسمية على وسائل التواصل الاجتماعي. مجلة بحوث العلاقات العامة الشرق الأوسط مج. 8، ع. 30 (تشرين الأول / كانون الأول 2020)، ص ص. 125-174.
https://search.emarefa.net/detail/BIM-1278470
American Medical Association (AMA)
يحيى، جيهان سيد أحمد. صورة مصر كما تعكسها الحسابات الحكومية الرسمية على وسائل التواصل الاجتماعي. مجلة بحوث العلاقات العامة الشرق الأوسط. 2020. مج. 8، ع. 30، ص ص. 125-174.
https://search.emarefa.net/detail/BIM-1278470
Data Type
Journal Articles
Language
Arabic
Notes
يتضمن مراجع ببليوجرافية : ص. 171-173
Record ID
BIM-1278470