دور الحملات الإعلامية الإلكترونية بمواقع التواصل الاجتماعي في التوعية ببرنامج التحول الوطني 2020 م
Other Title(s)
Role of electronic media campaigns on social media in raising awareness of the national transformation program 2020
Joint Authors
حسين، إيمان فتحي عبد المحسن
شكري، لجين إسماعيل محمد فريد
Source
مجلة بحوث العلاقات العامة الشرق الأوسط
Issue
Vol. 8, Issue 28 (30 Sep. 2020), pp.11-46, 36 p.
Publisher
Egyptian Public Relations Association
Publication Date
2020-09-30
Country of Publication
Egypt
No. of Pages
36
Main Subjects
Abstract EN
Social media are one of the forms of technological development that prevailed in the world because of its characteristics that make it brings together all languages and cultures and to see the issues that concern members of society, and there is no doubt that social media have had a significant impact in the presentation and discussion of media campaigns related to awareness of the transformation program National 2020.
Identify the research problem: The current study seeks to know" role of electronic media campaigns on social media in raising awareness of the National Transformation Program 2020" Objectives of the study: Identifying the study sample exposure rate for the electronic media campaigns related to the National Transformation Program 2020 on social media, and identifying the reasons for the study sample exposure to the electronic media campaigns related to awareness of the National Transformation Program 2020, and identifying the type of knowledge the study sample acquired on the National Transformation Program 2020.
Study concepts: E-media campaigns - social media - outreach - National Transformation Program 2020 Type and methodology of the study: It is one of the descriptive studies and it depends on the methodology of the survey in the field.
Sample of the study: The study relies on an intentional sample of 200 individuals distributed (100 males - 100 females) who are between the ages of 18-21 years..
Data collection tool: Questionnaire Results of the study: The study revealed that there are statistically significant differences between male and female study sample in the degree of follow-up to the media campaigns of the National Transformation Program 2020 on social networking sites, and came from the most important reasons for university youth exposure to electronic media campaigns for the national transformation program 2020 is to follow the Kingdom's achievements in achieving the Kingdom's vision Saudi Arabia 2020 with a relative importance of 79%, and the results also indicated a high percentage of the study sample opinion in electronic media campaigns about confirming their role in educating university youth on the national transformation program 2020 by 69.5%, while 30.5% of them do not see this role in awareness.
American Psychological Association (APA)
حسين، إيمان فتحي عبد المحسن وشكري، لجين إسماعيل محمد فريد. 2020. دور الحملات الإعلامية الإلكترونية بمواقع التواصل الاجتماعي في التوعية ببرنامج التحول الوطني 2020 م. مجلة بحوث العلاقات العامة الشرق الأوسط،مج. 8، ع. 28، ص ص. 11-46.
https://search.emarefa.net/detail/BIM-1278478
Modern Language Association (MLA)
حسين، إيمان فتحي عبد المحسن وشكري، لجين إسماعيل محمد فريد. دور الحملات الإعلامية الإلكترونية بمواقع التواصل الاجتماعي في التوعية ببرنامج التحول الوطني 2020 م. مجلة بحوث العلاقات العامة الشرق الأوسط مج. 8، ع. 28 (تموز / أيلول 2020)، ص ص. 11-46.
https://search.emarefa.net/detail/BIM-1278478
American Medical Association (AMA)
حسين، إيمان فتحي عبد المحسن وشكري، لجين إسماعيل محمد فريد. دور الحملات الإعلامية الإلكترونية بمواقع التواصل الاجتماعي في التوعية ببرنامج التحول الوطني 2020 م. مجلة بحوث العلاقات العامة الشرق الأوسط. 2020. مج. 8، ع. 28، ص ص. 11-46.
https://search.emarefa.net/detail/BIM-1278478
Data Type
Journal Articles
Language
Arabic
Notes
يتضمن هوامش.
Record ID
BIM-1278478