الإبداع أساس التميز في أداء المنظمات

Abstract EN

This study aims to try to identify creativity and factors that hinder creativity in organizations, Where she represented the problem of the study in that there are many problems experienced by organizations, Most notably there is no climate suitable for creativity Because there are many factors that stand in the way of showing individuals their creativity And employ them in the service of the organizations in which they work, This is because the creative approach is one of the important and main approaches to solving the problems facing organizations.

Therefore, the researcher has put a major question through which to study Obstacles to creativity in organizations and the most prominent methods used by organizations for creative thinking, In addition to management practices that affect creativity to allow organizations to excellence in performance.