إسهامات التسويق الاجتماعي في حماية المجتمع الجزائري من داء فقدان المناعة-الإيدز SIDA

Abstract EN

Ethics and values were seen as intellectual luxury and as religious virtues that have no mention in the material world, but with the tremendous development and entry into different worlds such as the world of industrial revolution and informatics, all societies have agreed on the importance of ethics and values as a way of life and a major cause of supporting civilization, the human cannot live without ethics and values.

Social marketing is the marketing that translates its goals, processes and plans to embrace the principle or to adopt an idea.

The goal is to spread positive principles and values in society.

This type of marketing is the most wonderful and the best from the point of view of marketing workers, and on the other hand, social marketing plays an important role in the fight against infectious diseases, through awareness and awareness and prevention, the most important of these diseases and the most serious is AIDS (or AIDS).