ذكاء الأعمال و أثره في تحديد الخيار الإستراتيجي : دراسة استطلاعية للآراء عينة من العاملين في الشركة العامة للصناعات الكهربائية التابعة لوزارة الصناعة عراق-بغداد

Abstract EN

The aim of the research is to identify the concept of business intelligence and the terms related to this concept, and to understand the importance of business intelligence in business organizations in general and in determining the strategic option in particular, and to know the effect of business intelligence in determining the strategic choice in the field of electrical industries.

Iraq - Baghdad.

In addition, the study revealed the impact of business intelligence dimensions (immediate analytical analysis, business performance management, competitive intelligence) in determining the strategic option of (growth strategy, stability strategy, regression strategy) (Managers and heads of technical and engineering departments and production lines) as responsible for determining the strategic option.

The results of the statistical analysis were used using the statistical program (spss-ver20).

The researcher's conclusion was that there was a significant correlation between the business intelligence and the strategic choice in general, and this course reflected negatively on the process of influence, although two dimensions Of the dimensions of business intelligence have influenced individually in determining the strategic option, and the reason is due to the lack of interest by the senior management in the activation of business intelligence to contribute to the determination of the strategic option, the researcher made a set of recommendations to help determine the option esters The management of the company is recommended to focus on the basic and essential dimensions of business intelligence in order to determine the strategic choice as a measure of the success of the company's management and its ability to survive, grow, expand and gain more market share of its products.