التسويق الوردي و تأثيره على السمعة التنظيمية : بحث تطبيقي في شركة فلورمار للتجميل
Other Title(s)
Pink marketing and its effect on the organisational reputation : applied research on the products of Flormar company for cosmetology
Joint Authors
سعود، زيد ياسين
ربيع ياسين سعود
مروان صباح حسين
Source
Issue
Vol. 1, Issue 18 (31 Mar. 2020), pp.335-364, 30 p.
Publisher
Iraqi University College of Economics and Administration
Publication Date
2020-03-31
Country of Publication
Iraq
No. of Pages
30
Main Subjects
Topics
Abstract EN
Seeing that the importance of the pink marketing for a lot of the companies and organizations, the aim of research to knowledge effect of the pink marketing on the systematic reputation and study the factors that affect on this reputation depending on the analytic descriptive method and utilization detect us implement for gathering data and distribution them on sample of women that the users for the products ( Flormer) that is special of cosmetology and the care of the complexion.
where perfecting limitation of the sample of women in Baghdad city.
The buyers of these products.
Where the number of the women (75) samples to use them and analysis the data and use statistical manners and elicitation the results to find the relations between the pink marketing and systematic reputation to the women, and preparation the most important of the necessary recommendations that reach the results of the study.
As well as to spread the pink marketing and understand the nature and merits of the consumer (the women) in Baghdad owing to acquisition the knowledge about utilization and the style which the Iraqi women follow for her choice regarding the products that she uses.
American Psychological Association (APA)
ربيع ياسين سعود ومروان صباح حسين وسعود، زيد ياسين. 2020. التسويق الوردي و تأثيره على السمعة التنظيمية : بحث تطبيقي في شركة فلورمار للتجميل. مجلة الدنانير،مج. 1، ع. 18، ص ص. 335-364.
https://search.emarefa.net/detail/BIM-1293598
Modern Language Association (MLA)
ربيع ياسين سعود....[و آخرون]. التسويق الوردي و تأثيره على السمعة التنظيمية : بحث تطبيقي في شركة فلورمار للتجميل. مجلة الدنانير مج. 1، ع. 18 (2020)، ص ص. 335-364.
https://search.emarefa.net/detail/BIM-1293598
American Medical Association (AMA)
ربيع ياسين سعود ومروان صباح حسين وسعود، زيد ياسين. التسويق الوردي و تأثيره على السمعة التنظيمية : بحث تطبيقي في شركة فلورمار للتجميل. مجلة الدنانير. 2020. مج. 1، ع. 18، ص ص. 335-364.
https://search.emarefa.net/detail/BIM-1293598
Data Type
Journal Articles
Language
Arabic
Notes
-
Record ID
BIM-1293598