التسويق الوردي و تأثيره على السمعة التنظيمية : بحث تطبيقي في شركة فلورمار للتجميل

Abstract EN

Seeing that the importance of the pink marketing for a lot of the companies and organizations, the aim of research to knowledge effect of the pink marketing on the systematic reputation and study the factors that affect on this reputation depending on the analytic descriptive method and utilization detect us implement for gathering data and distribution them on sample of women that the users for the products ( Flormer) that is special of cosmetology and the care of the complexion.

where perfecting limitation of the sample of women in Baghdad city.

The buyers of these products.

Where the number of the women (75) samples to use them and analysis the data and use statistical manners and elicitation the results to find the relations between the pink marketing and systematic reputation to the women, and preparation the most important of the necessary recommendations that reach the results of the study.

As well as to spread the pink marketing and understand the nature and merits of the consumer (the women) in Baghdad owing to acquisition the knowledge about utilization and the style which the Iraqi women follow for her choice regarding the products that she uses.