الرؤية الاستراتيجية و تأثيرها في التسويق الريادي : دراسة ميدانية لعينة من شركات وزارة الصناعة و المعادن العراقية
Other Title(s)
Strategic vision and Its impact on entrepreneurial marketing : field study for a specimen of Iraqi Ministry of Industry and Minerals companies
Joint Authors
معتز سلمان عبد الرزاق
فهد ياسر سلمان
Source
Issue
Vol. 1, Issue 17 (30 Sep. 2019), pp.251-288, 38 p.
Publisher
Al-Iraqia University College of Administration and Economics
Publication Date
2019-09-30
Country of Publication
Iraq
No. of Pages
38
Main Subjects
Topics
- Researchers
- Strategic planning
- Executive Management
- Statistics
- Regression analysis
- Persons
- Standard deviations
- Top management
Abstract EN
The study problem stems from the clarity weakness of the strategic vision of some of the managements of the two companies concerned, and the poor correlation between the strategic vision and the entrepreneurial marketing, as well as the lack of appropriate work strategies to help them achieve the strategic vision, which in turn contributes to the achievement of entrepreneurial marketing.
The study is important by highlighting the importance of the strategic vision in avoiding the occurrence of the companies involved in the mistakes, through the development of appropriate work strategies to help change from traditional marketing practices in order to achieve the entrepreneurial marketing.
The study aims to identify the correlation and the influence of the strategic vision in the entrepreneurial marketing.
Two major hypotheses were presented from which the researcher proceeded to analyze and explain the relationship of the correlation and influence between the dimensions of the search variables through the statistical analysis program (SPSS).
(The mean, standard deviation, correlation analysis, linear regression analysis).
The researcher relied on a sample of 99 persons from the two companies represented in the top and middle managements.
The researcher has reached a number of conclusions, the most prominent of which were the existence of moral influence and correlationrelationships between the dimensions of the strategic vision and entrepreneurial marketing.
The most important thing recommended by the researcher is that the top management of the two companies should be interested in communicating and clarifying the strategic vision to all employees in the organization, which will positively reflect on the development of their performance in the service of the objectives of the organization.
American Psychological Association (APA)
معتز سلمان عبد الرزاق وفهد ياسر سلمان. 2019. الرؤية الاستراتيجية و تأثيرها في التسويق الريادي : دراسة ميدانية لعينة من شركات وزارة الصناعة و المعادن العراقية. مجلة الدنانير،مج. 1، ع. 17، ص ص. 251-288.
https://search.emarefa.net/detail/BIM-1293628
Modern Language Association (MLA)
معتز سلمان عبد الرزاق وفهد ياسر سلمان. الرؤية الاستراتيجية و تأثيرها في التسويق الريادي : دراسة ميدانية لعينة من شركات وزارة الصناعة و المعادن العراقية. مجلة الدنانير مج. 1، ع. 17 (2019)، ص ص. 251-288.
https://search.emarefa.net/detail/BIM-1293628
American Medical Association (AMA)
معتز سلمان عبد الرزاق وفهد ياسر سلمان. الرؤية الاستراتيجية و تأثيرها في التسويق الريادي : دراسة ميدانية لعينة من شركات وزارة الصناعة و المعادن العراقية. مجلة الدنانير. 2019. مج. 1، ع. 17، ص ص. 251-288.
https://search.emarefa.net/detail/BIM-1293628
Data Type
Journal Articles
Language
Arabic
Notes
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Record ID
BIM-1293628