جودة الخدمة السياحية و أثرها على ولاء العملاء : دراسة تحليلية على عينة من عملاء وكالة لجدار للسياحة و الأسفار بتيارت

Abstract EN

The research aims to determine the dimensions of the quality of the tourism service and its impact on customer loyalty in the lejdar travel and tourism Agency in Tiaret, and the research sample consisted of 35 clients of the agency, and a questionnaire was developed to collect field data, and through some statistical methods then analyze the result and test hypotheses, The research concluded that the variables of the quality of the tourism service affect the loyalty of the customer in the lejdar travel and tourism Agency in Tiaret, and the customer is somewhat satisfied with the tourism service provided by the agency, and the research reached a set of proposals that focus on the dimensions of tourism service quality and customer loyalty.