دور المسؤولية الاجتماعية في تحقيق رضا الزبائن : دراسة احصائية تحليلية باستخدام برنامج

Abstract EN

o get it success, the institutions seek to satisfy their customers by adopting the orientations of corporate social responsibility, with the increasing economic, technological and social developments, and in line with the modern marketing concept closely related to the need to gain customer loyalty, so this study aims to highlight the role of social responsibility in achieving customer satisfaction of Mobilis corporation, by surveying the opinions of the corporation's customers in Eloued state, through distributing a questionnaire to a random sample of 420 customers of the corporation, and by using jamovi1.8.1 program.

The results showed a statistically significant relationship between the dimensions of social responsibility and customer satisfaction, which means that the corporation's commitment to its social responsibilities would lead to customer satisfaction