ثنائية الصورة و العولمة و علاقتها بالبناء الاجتماعي : دراسة سوسيولوجية في التمثلات، التفاعلات و الرهانات

Abstract EN

Through this topic, we will try to stand at the duality of the image and globalization and its relationship to social construction through the great role that this duality plays today, especially with the digital environment and the great technological development that has imposed great transformations on societies.

The image of its various kinds exists and exercises a kind of power over societies, especially those that do not produce and are satisfied with consumption.

Its pressure has become apparent in a way that does not allow the recipient to confront it, as it represents a focus of change and dynamics in the process of societies.

It responds in its entirety to the language of the senses and feeling and contributes to creating and building new relationships.

It often proceeds from reality and fuses contradictory and divergent words to make it an integrated building unit and is realized by individuals to be reflected on their awareness.