تأثير قدرات تحليلات البيانات الضخمة على أبعاد مرونة سلسلة التوريد و المرونة التشغيلية : دراسة تطبيقية على المنظمات الصناعية في مصر

Abstract EN

This study aims to investigate the impact of big data analytics capabilities on the supply chain resilience dimensions and operational flexibility.

The study was conducted on a number of industrial organizations operating in the pharmaceutical sector, spinning, weaving, ready-made clothes, food, beverages and furniture within the governorates of Alexandria, Beheira and Cairo.

In order to reach this goal, four hypothesis were developed, and a survey questionnaire prepared by the researcher was relied on to collect the primary data that serve the purpose of the study, and using the Cronbach's alpha scale was verified the stability of the parameters of the variables of the study, By using Structural Equation Mode to test the model and hypotheses of the study, The results of the study concluded that there is a positive impact of the big data analytics capabilities on the dimensions of supply chain resilience, but it does not affect the operational flexibility in the organizations under study.

The results also showed a positive impact of the dimensions of supply chain resilience on operational flexibility in the organizations under study; on the other hand, the results showed the existence of a full mediating role that the dimensions of supply chain resilience play on the relationship between the big data analytics capabilities and the operational flexibility of the organization.

Accordingly, the first, third and fourth hypotheses were accepted, and the second hypothesis of the study was rejected