دور مضامين الأخبار التلفزيونية للقنوات الفضائية العراقية في تعزيز تفاعلية مستهلكيها في شبكات التواصل الاجتماعي

Abstract EN

The changes that have occurred in the media landscape and the traditional media landscape in particular, which led to a new form of media and in the context of the expansion of social media and its networks, which are now achieving multiple gratifications for consumers, tempting them and attracting them away from the authority of the traditional media, so the new media is undoubtedly in light of this polarization and the huge amount of The flow of information and news and the intensity of exposure have become an effective and effective media pattern in the media and communication environment.

Despite the clear expansion of social media and its networks in the geography of media and communication, it must be noted that the traditional media has not lost its luster significantly, but rather that there is an overlap in the relations between the traditional and new patterns.

Form an important concept is media integration, as this concept leads to framing the reciprocal relationship between the two styles.