دور التسويق الاجتماعي في تعزيز التنمية الاجتماعية كمدخل للاقتصاد الاجتماعي والتضامني

Abstract EN

The social and solidarity economy is currently one of the most prominent ways to implement the principles of economic and social development, because of the importance of social marketing programs in bringing about the required behavioral change in individuals this encouraged the use of the principles of social marketing in the field of social and solidarity economy in order to increase its effectiveness and achieve the desired results.

from this point of view, we conducted this research to try to determine the importance of social marketing and its role in promoting social development as an entry point for the social and solidarity economy.

this study found the contribution of social marketing in consolidating the principles of solidarity and social economy and ensuring social justice through the consolidation of just social values and principles that seek to create a kind of harmony and compatibility between the interest of the institution and society.