الأفلام الأمريكية كآلية للدعاية الحربية: فيلم قلعة الرمال نموذجا

Abstract EN

The keenness of the united states of America to lead the world and control the reins of governance in it, prompted it to adopt various methods, including propaganda or the so-called “soft power” through several means such as the American cinema.

therefore, it funds “Hollywood” in order to produce American films that serve and promote its policy, which is based mainly on fighting the external enemy, even if it was of its own making.

thus, it targeted fighting terrorism after the events of September 11th, 2001, and it found in the war on Iraq a fertile field for practicing its propaganda about Arabs and Muslims, and thus stereotyping their image among the Americans, which is was reflected in our study model; "sand war film", where we will discover the various elements, connotations and meanings related to the Arab man in American films, using the semiological analysis method as it is the most appropriate for this study.

the most prominent result that we reached is that American films are not considered as an artistic and entertainment product only, but it is also used as a mechanism for American war propaganda and a mechanism for building the stereotyped image of the Arab in the west through the cultural implantation practiced on them.