أخلاقيات الممارسات التسويقية من منظور إسلامي

Abstract EN

Marketing today faces many challenges, perhaps the most important of which is the extent of marketers 'commitment to ethical rules and regulations and defining ethically acceptable behavior in them, whether in setting marketing strategies or even through practical marketing practices, which necessitated thinking and searching for standards and ethical frameworks that help to get around this situation.

We have found through this research that the marketers adoption of the principles of Islamic economics enables him to control the practical practices of marketing with those ethical controls to reach ethical marketing practical practices.